Italy the Extraordinary Commonplace


The Ministry of Economic Development and ICE have produced a video to dispel some of the main clichés about Italy and highlight the strengths, namely that the Made in Italy is able to express only products of fashion and design, and of course food. The video "ITALY THE EXTRAORDINARY Commonplace" refutes stereotypes about Italy and then tells what it is, that is a major producer of technological goods, the second European exporter in mechanical and automation.
  • Italy is a world leader in the creation of major infrastructures (1000 construction sites in 90 countries).
  • Italy has the world's 5th largest trade surplus in manufactured goods.
  • Moreover, Italy enjoys the largest increase in pharmaceutical and biomedical exports in the world (it produces more than one third of the world's contrast agents).
  • Italy is Europe's second largest exporter (100 billion euro's worth of machinery and capital goods).
  • Italy is home to leading aerospace technologies: it was the third Country in the world to send a satellite into orbit.
  • Italy exports 40 billion euros' worth of goods in the food&drink industry and related technologies.
  • In 2015 Italy is bringing more than 140 countries together to show the wolrd how best to feed the planet.
  • Italy is the undisputed leaderin the productionof super yatchs with 40% of world orders.
  • Italy is the Country with the greatest number of Unesco world heritage site
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